Head-up Display (HUD) is a system that projects data/information either onto a windshield or a small transparent screen called combiner. Initially developed for defense aviation, Head-Up Displays now have applications in commercial aircrafts, civil aircrafts, automotives, and other professional applications. The technology enables aircrew, driver, and other profession users (ex- scuba divers) to get the necessary information and details without requiring them to look away from their usual viewpoints, thereby minimizing risk of potential accidents. In addition to the basic information and details (speed, alerts, etc.), head-up displays also offer navigation data and ADAS (Advanced Driver Assistance System) information.
The global head-up display industry is highly consolidated with top 4 players collectively accounting for over half of the industry revenue share. Manufacturers including Nippon Seiki (Japan), Yazaki Corporation (Japan), Johnson Controls (U.S.), Continental AG (Germany), and Denso Corporation (Japan) are identified as the leading players in the global head-up display industry. Although three out of the top five players are Japanese, their target industry has predominantly been the developed industrys (North America and Europe). Other active players in the industry including Delphi Automotive (U.K.), Rockwell Collins (U.S.), BAE Systems PLC (U.K.), Garmin (U.S.), Microvision (U.S.), Elbit Systems (Israel), and Thales Group (France) are categorized under promising and emerging players in the global head-up display industry.
- Growing demand from automotive segment
- Demand for low cost combiner projected displays
- Focus on tapping mid-size and basic model car segment
- Introduction of several augmented reality head-up display models
- Desire for smarter, safer, and interactive vehicles
- Declining HUD hardware prices
- Government regulations promoting vehicle safety
Credence Research is a worldwide industry research and counseling firm that serves driving organizations, governments, non legislative associations, and not-for-benefits. We offer our customers some assistance with making enduring enhancements to their execution and understand their most imperative objectives. Over almost a century, we’ve manufactured a firm extraordinarily prepared to this task.