According to a new market report published by Credence
Research “Mobile Augmented Reality (Consumer (Gaming, Live and Video
Entertainment) and Enterprise & Public Sector (Retail, E-commerce,
Advertising, Retail, Education, Healthcare, Military, and Architectural and
Building Design)) Market - Growth, Share, Opportunities, Competitive Analysis,
and Forecast 2015 - 2022” the mobile augmented reality market was
valued at US$ 295.4 in 2013 Mn and is poised to witness a double digit compound
annual growth rate during the forecast period.
Market Insights
The Mobile Augmented Reality (MAR) technology has been around
since the latter half of the previous decade. Today, the technology is the base
for some of the most innovative mobile apps in the market. After all years of
hype surrounding the technology, it is finally on the verge of becoming
mainstream.
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the full Mobile Augmented Reality Market - Growth, Share, Opportunities,
Competitive Analysis, and Forecast 2015 - 2022 report at http://www.credenceresearch.com/report/mobile-augmented-reality-mar-market
The proliferation of smartphones and tablets and advancements in
their computational capabilities has provided an ideal medium for consumers to
experience augmented reality. Additionally the proliferation of mobile
app stores and growing demand for MAR gaming apps and Medical MAR apps are
expected to drive market growth in the coming years.
Competitive Insights:
The global mobile augmented reality market is highly fragmented
across verticals, requiring technology providers to understand distinct
differences and requirements of different industry verticals. The leading top 4
players in the global mobile augmented reality market account for less than 45
percent of the global market revenue. Some of the leading players identified in
the global mobile augmented reality market include Google, Inc. (the U.S.),
Qualcomm, Inc. (the U.S.), Apple, Inc. (the U.S.), Blippar (the U.K.), Wikitude
GmbH (Austria), Daqri LLC (the U.S.), Augmensys GmbH (Austria), and Augmented Pixels
(the U.S.) among others. The global mobile augmented reality market also
includes large number of niche players, accounting for trivial market share
individually. The global mobile augmented reality market is driven by new
technology development and technology innovation. Thus the competitive rivalry
among current market players is comparatively high.
Key Trends:
- Growing demand
for augmented reality wearable displays in consumer applications
- Declining price
of microdisplays
- Proliferation of
mobile devices and advancements in their computational capabilities
- Proliferation of
mobile app stores and demand for MAR gaming apps and Medical MAR apps
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ToC:
1.
Preface
1.1. Report Scope and Description
1.2. Research Methodology
1.2.1. Phase I-Secondary Research
1.2.2. Phase II-Primary Research
1.2.3. Phase II-Expert Panel Review
1.2.4. Assumptions
1.2.5. Approach Adopted
1.1. Report Scope and Description
1.2. Research Methodology
1.2.1. Phase I-Secondary Research
1.2.2. Phase II-Primary Research
1.2.3. Phase II-Expert Panel Review
1.2.4. Assumptions
1.2.5. Approach Adopted
2. Executive Summary
2.1. Global Mobile Augmented Reality Market Industry Snapshot
2.1. Global Mobile Augmented Reality Market Industry Snapshot
3. Global Mobile Augmented Reality Market Analysis
3.1. Global Mobile Augmented Reality Market Overview
3.2. Market Inclination Insights
3.2.1. Recent Trends
3.2.2. Future Outlook
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Challenges
3.4. See-Saw Analysis
3.5. Ecosystem Analysis
3.6. Attractive Investment Proposition
3.7. Market Positioning of Key Industry Participants
3.7.1. Major Strategies Adopted….
3.1. Global Mobile Augmented Reality Market Overview
3.2. Market Inclination Insights
3.2.1. Recent Trends
3.2.2. Future Outlook
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Challenges
3.4. See-Saw Analysis
3.5. Ecosystem Analysis
3.6. Attractive Investment Proposition
3.7. Market Positioning of Key Industry Participants
3.7.1. Major Strategies Adopted….
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